The Influence of Women’s Green Entrepreneurial Intention on Green Entrepreneurial Behavior through University and Social Support

Green entrepreneurship has an extensive role in solving environmental issues and contributes significantly to friendly practices. In this study, we examined the effect of green entrepreneurial intention on behavior through mediating influence university support moderating social support. The nature study was cross-sectional, data were gathered from a sample 438 women students. Partial least squares structural equation modeling (PLS-SEM) applied test proposed hypotheses. findings indicate that impacts behavior. Meanwhile, results reveal indirect relationship between positive significant. Moreover, show positively moderated link Lastly, concludes with practical implications for educators policymakers Pakistan.